Business Academy

This program is offered to juniors and seniors. Students will learn contemporary business principles, practices and terminology. The major functional areas of business are examined. Students will also receive a foundation in basic management principles, and the four universal functions of management are explored.

Additionally, the role of marketing in society and in the success of an organization will be studied. Through critical thinking exercises and case analysis, students become familiar with the primary tools of marketing including market segmentation, product, pricing, marketing communication, research and marketing channel strategies.

Program Overview

Course Information

Program Location

Davenport University (Shuttle Available)

Session Offered

Average Lecture days/week

4-5 days

Average Lab days/week

2-3 days

Homework

Weekly

Required Reading

College level textbooks
25 or more pages per week

Success Indicators

Strong writing skills
Skilled at time management
Highly organized
Effective in team setting
Strong researcher
Critical thinker

College Credit - 12

ACES 100 - Achieving Career & Education Success
MGMT 211 - Management Foundations
COMM 120 - Presentation Techniques

Academic Rigor

4 out of 5

Capital Region Technical Early College (CRTEC)

Students enrolled in this program may choose to participate in the Capital Region Technical Early College program. This is a high school-to-college program where students start in grade 11 and end their 13th year with a degree or certification. This program gives students relevant career related experiences.

Course Outcomes

Students learning outcomes include, but are not limited to:

Research and critically evaluate potential professions
Establish expectations of effective interpersonal relationships, teamwork and communication in diverse workplaces and academic environments
Plan and support business decisions using credible external and appropriate internal business information
Consider the major roles and functions of business in a free market, private enterprise system
Understand the basics of marketing, finance and accounting, operations management, including the tools and reports used
Define, explain and apply the planning function of management
Describe, explain and analyze the organizing function of management
Define, discuss, demonstrate and develop the leadership function of management
Analyze the marketing mix and interpret the major decisions each component involves
Compare marketing activities with the other functional areas of an organization
Evaluate the concept of marketing segmentation and target market selection
Explain the relationship between marketing and its environments, and its role in society

Certifications

None

Student Leadership

Students have the opportunity for leadership, competition, and community service through membership in DECA.

Career Outlook

Careers

Computer and Information Systems Manager
Loss Prevention Manager
Human Resource Specialist
Customs Broker
Management Analysis

Median Wage

Computer and Information Systems Manager: $81.50 Hourly, $169,510 Annually
Loss Prevention Manager: $64.21 Hourly, $133,560 Annually
Human Resource Specialist: $32.53 Hourly, $67,650 Annually
Customs Broker: $36.38 Hourly, $76,670 Annually
Management Analysis: $47.80 Hourly, $99,410 Annually

Employment Outlook

Computer and Information Systems Manager: 9% or higher
Loss Prevention Manager: 2-4%
Human Resource Specialist: 5-8%
Customs Broker: 5-8%
Management Analysis: 9% or higher